Apple Watch Makes its Way to Consumers; Available in “Boutiques”, But Not Apple Stores

After months of anticipation, the Apple Watch is being delivered to those who pre-ordered the device in the US and eight other countries. The Apple Watch wasn’t available for purchase through the Apple Store — sales were done through online pre-orders — but curiously, it is available for purchase through select “boutiques” in high-end retailers designated by the company. Apple fans who hadn’t pre-ordered the … Continue reading Apple Watch Makes its Way to Consumers; Available in “Boutiques”, But Not Apple Stores

Angela Ahrendts Wants to Kill Launch Lines, Starting with the Apple Watch

In a recent memo to Apple Store employees, Angela Ahrendts laid down her vision for the future of product launches. “The days of waiting in line…are over”, she wrote. Yes, the company that started the ritual of its fans camping out and waiting in line for its new devices is now actively seeking to end it. The lines have traditionally been a PR coup for … Continue reading Angela Ahrendts Wants to Kill Launch Lines, Starting with the Apple Watch