
Angela Ahrendts Wants to Kill Launch Lines, Starting with the Apple Watch
In a recent memo to Apple Store employees, Angela Ahrendts laid down her vision for the future of product launches. “The days of waiting in line…are over”, she wrote. Yes, the company that started the ritual of its fans camping out and waiting in line for its new devices is now actively seeking to end it. The lines have traditionally been a PR coup for … Continue reading Angela Ahrendts Wants to Kill Launch Lines, Starting with the Apple Watch