Streaming Heats Up: Spotify Buys Big Data Firm Seed Scientific

With Apple about to enter its space, Spotify is hunkering down and spending money to shore itself up with the purchase of Seed Scientific. With a client list that included Audi, Unilever, the UN and Beats (pre-Apple buyout, Seed Scientific is an analytics company that will delve into how bands, listeners and brands interact with Spotify — and only Spotify. Possible uses for the data include … Continue reading Streaming Heats Up: Spotify Buys Big Data Firm Seed Scientific