With Apple about to enter its space, Spotify is hunkering down and spending money to shore itself up with the purchase of Seed Scientific. With a client list that included Audi, Unilever, the UN and Beats (pre-Apple buyout, Seed Scientific is an analytics company that will delve into how bands, listeners and brands interact with Spotify — and only Spotify. Possible uses for the data include … Continue reading Streaming Heats Up: Spotify Buys Big Data Firm Seed Scientific