While hype, speculation and wishful thinking are nothing new when it comes to the Apple Watch, Wired was granted a look behind the the company’s usually secretive curtain. While interviews about the development of a device are part of the usual publicity cycle for most companies, this kind of openness was unheard of during Steve Jobs’ reign as CEO, enforced by his head of PR Katie Cotton. … Continue reading The Complications of Designing the Apple Watch — and a (Slightly) More Accessible Apple