Watch enthusiasts call themselves horologists , like the way fans of wine call themselves oenophiles or fans of Justin Bieber call themselves pathetic. (What? That’s not what they call themselves? They totally should start calling themselves that.) If you want to be a bonafide horologist, the price to admission is an expensive, analog and mechanical watch made in Switzerland. Rolex is just one brand — … Continue reading Swiss Watch Makers Dismiss Smartwatches, Announce Smartwatches