Apple: All Your Packaging Are Belong to Us (in the Apple Store)

It’s something so Apple, you wonder why they didn’t do it earlier — for better or worse — the Cupertino company is requiring third party vendors who do business with its retail juggernaut to co-design its packaging with the company to comply with the company’s standards.

This requirement is in addition to Apple’s existing environmental requirements for third-party vendors as well as agreements that force vendors who stock the Apple Store to not seek out or even read about the specifications of upcoming products on rumor blogs, or any kind of news outlets.

The redesigned boxes will look like the artwork for Apple’s own products, with the product against a white background, simple fonts and “higher-quality materials” and simplified compatibility listings.

Via 9to5 Mac. Photo by Sacha Fernandez/flickr

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.