If you’re a small business owner and you’ve been thrust into the national spotlight, there’s things you need think about.
Take, for example, the case of Memories Pizza located in Indiana. Owned by the O’Connor family, they said if a gay couple wanted them to cater their wedding, they’d have to refuse when asked about their position on the Religious Freedom Restoration Act.
If you find yourself in this situation, you should probably check your social media passwords for the inevitable rounds of attempted intrusions (or, if you will, hacking). Prepare yourself for an explosion of Yelp reviews that probably won’t be that friendly (see also: Amy’s Baking Company).
Oh and if you haven’t — buy your company’s domain name. In the case of Memories Pizza, they didn’t. Now they have a site that features the Dick-Za and a list of toppings that includes “Sausage (The big thick kind)” and “Repressed homosexual urges”. All for $6.66 — such a deal, if it were real.
The outcome of all this: they’ve “temporarily” closed their doors. We don’t know if not owning their own domain was the final humiliation, but it was a pretty big slice no matter when it happened in this sequence of events.
(Other media outlets have reported that their site was “hacked”, but according to a disclaimer at the bottom of the site: “No servers were hacked during the making of this website. If you own a business, buy a domain.”)
Who would serve pizza at a wedding reception? I don’t know, but I’d want to attend that wedding and I wouldn’t care if they’re straight, gay or some kind of sparkly vampire. (Although the consensus of my gay friends is that they’d never serve pizza at their wedding.) Forget the chocolate fountain — a pizza buffet would be the most awesome any-kind-of-reception ever, to say the least.
Also, yes, we’re linking to TMZ. This is not an April Fool’s Joke. Unless the joke really is that Memories Pizza really does make the Dick-Za and that it does, in fact, cater gay weddings and this is all some brilliant viral marketing scheme.