Un-Carrier 9.0: T-Mobile Makes Push into Business, Legere Announces “Un-Contract”

T-Mobile CEO John Legere, known for shaking up the consumer mobile industry, is taking a stab at doing the same for business — and has a few more things for its existing customers.

Legere, in his typical outspoken fashion, said his business plans were 40 percent less than comparable packages from AT&T and Verizon. He also claimed that mobile plans traditionally didn’t cater to businesses with less than 500 employees, which make up more than 99 percent of the commercial landscape in the US.

The rates for businesses introduced during the March 18 event were $16 for up to 20 lines (with a minimum of 10 lines), $15 for more than 20 lines and $10 for 1000 lines or more. In addition, each line comes with 1 GB of data, with options for adding more data per line (2GB for $10 a line, unlimited for $30 a line) or as a pool ($4.75/GB with a 100GB minimum, then $4.25/GB after 1TB).

The plan also comes with the same extras as its post-paid, Simple Choice plans. T-Mobile will also extend the plan to families through the Business Family Discounts (which Legere emphasized was abbreviated “BFD”), with the family’s discounts based off the business plan rate for the line.

In addition, T-Mobile partnered with GoDaddy to offer its business customers a free .com domain and mobile-optimized site. Business customers will also have access to a dedicated 24/7 call center, which will know their name according to Legere.

But the announcement wasn’t all business. Legere, with the words “One More Thing…” behind him, announced that T-Mobile would extend its ETF payoff program to include device payments and leases (up to $650/phone up to 10 lines).

He also announced “Un-Contract”. Rates may go down, Legere said, but they won’t go up. “There’s no footnote here,” he added.

Legere also promised unlimited data plans would remain unlimited for least two years.

Photo by Thomas Hawk/flickr.

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