Officially, the Apple Watch has a water resistance rating of IPX7, which in plain English means that showering, being in the rain or washing your hands with the the device should be ok, but swimming with the watch would be a bad idea. Or would it? As with all things on the internet, people want to take it just a little bit farther. In this … Continue reading Apple Watch Stands Up to the Internet’s Attempts to Drown it
After months of anticipation, the Apple Watch is being delivered to those who pre-ordered the device in the US and eight other countries. The Apple Watch wasn’t available for purchase through the Apple Store — sales were done through online pre-orders — but curiously, it is available for purchase through select “boutiques” in high-end retailers designated by the company. Apple fans who hadn’t pre-ordered the … Continue reading Apple Watch Makes its Way to Consumers; Available in “Boutiques”, But Not Apple Stores
Discussions about religion, politics and operating systems never end well. Case in point: a recent altercation in Tulsa, Oklahoma in which roommates took their fanboyism to the street to decide whether Apple’s iPhone or Samsung’s new Galaxy S6 was best. According to police, the melee turned bloody when the pair stabbed each other with broken beer bottles. They also “believe” alcohol was involved. (Shocking, I know.) No word … Continue reading iPhone vs. Android: Fight! (Literally)
April 10, midnight Pacific time, rolled around and the Apple faithful around the world fired up their browsers so they could get an Apple Watch. It’s something of a conditioned behavior for the company’s fans on product pre-orders: Apple shuts down its online store hours before the event and when the appointed hour on the appointed date rolls around, they hit reload over and over and over again until … Continue reading Apple Watch: Not a Review
Didn’t pre-order that Apple Watch last night? Hope you like waiting because they’re all sold out. As of April 10, 2015 10:12 Pacific Time, black is back baby, with the Space Black Apple Watch hitting your door in June, at the earliest. Ordered a Space Gray Apple Watch Sport in either size — or any Sport model? Same delivery date. If you’re interested in an Apple Watch in … Continue reading Apple Watch Sells Out; No Delivery Estimate for Models with Modern Buckles and Leather Loops
In a matter of days, you’ll be able to make your own decision as to whether the Apple Watch is the real thing or hype. That is, if you can schedule an appointment, get your online pre-order in time and if the model you want is available for delivery on the 24th. Or maybe you’re in the market for a new laptop. In which case, … Continue reading Apple Watch and Retina MacBook Reviews Are In
In a recent memo to Apple Store employees, Angela Ahrendts laid down her vision for the future of product launches. “The days of waiting in line…are over”, she wrote. Yes, the company that started the ritual of its fans camping out and waiting in line for its new devices is now actively seeking to end it. The lines have traditionally been a PR coup for … Continue reading Angela Ahrendts Wants to Kill Launch Lines, Starting with the Apple Watch
When Matt Stopera, Buzzfeed editor, had his iPhone boosted in New York City, he assumed that it had fallen into a black hole from where it would never reappear. But in a sequence of events that brings together globalization, the instant interconnectedness of the world and the better angels of social networking, he found a friend and celebrity on the other side of the globe. … Continue reading Matt Stopera, Brother Orange and the Stolen iPhone: A Tale for the Early 21st Century
With a week to go until Apple opens the Apple Watch up to pre-orders on its site and try-on appointments at its stores, the company’s posted a new page on its website with informative and how-to videos about the product. The new videos offer an overview of the Apple Watch, as well as walk-thorughs as to how to use its messaging function, select faces for … Continue reading Apple Launches New Apple Watch Video Page — Wrist, Finger Models Finally in the Spotlight
While hype, speculation and wishful thinking are nothing new when it comes to the Apple Watch, Wired was granted a look behind the the company’s usually secretive curtain. While interviews about the development of a device are part of the usual publicity cycle for most companies, this kind of openness was unheard of during Steve Jobs’ reign as CEO, enforced by his head of PR Katie Cotton. … Continue reading The Complications of Designing the Apple Watch — and a (Slightly) More Accessible Apple
